The Levitra commercial leveraging football imagery directly targets men aged 35-65, predominantly from a higher socioeconomic bracket. This demographic is identified through several key visual cues:
Visual Cues and Their Implications
- Stadium Setting: The upscale nature of the stadium suggests affluence and implies a disposable income allowing for premium sporting events. This targets men who can afford both leisure activities and prescription medication. Casual Attire, but Polished: The men depicted aren’t in suits, but their clothes are clean, well-fitting, and suggest a comfortable lifestyle – suggesting financial stability. Active Lifestyle Implied: The association with a physically demanding sport like football speaks to a demographic concerned with health and vitality, making them receptive to messages about sexual health and performance. Subtle Masculinity: The emphasis is on camaraderie and healthy competition, not aggressive displays of masculinity. This appeals to a more mature, nuanced male image.
Further refinement of the target audience can be achieved by considering:
Refining the Target Demographic
Specific Football League: The league featured (NFL, college, etc.) influences the audience’s age range and geographic location. Players’ Age and Appearance: Using older, established players versus younger athletes shapes the target age range. The visual presentation of the players significantly impacts audience reception. On-Screen Messaging: Subtle text overlays or narratives related to the “game” subtly connect the product to success and achievement, implicitly appealing to the aspirations of this demographic.
By analyzing these specific aspects of the commercial’s visual language, a much clearer picture of the intended target audience emerges, allowing for more effective marketing strategies.
